Risk – Of Doing Nothing

                                                            Risk – Of Doing Nothing

 

Risk is the measurement of trying to determine a perceived positive outcome: a vital key in the formula to riches. In business managing risks is when some people sit in a board room, someone has just come up with an idea they are sure will become a positive flow of money into the business. One person is designated to put that the plan together, one person is designated the person to manage costs, one person is designated to market the idea, one person is designated to manufacture or make the product. Then they decide on the next time they will meet to discuss how things are coming along.

 Outsiders see entrepreneurs as riverboat gambler type risk takes, but most successful entrepreneurs only rarely engage is such behaviour; instead they learn to manage risk.

 In any business the first process should be to determine whether there is a need for this new product or service, the first step to managing risk. This can easily be done by ‘Testing’ Lee Iacocca did this testing by cutting the hood of a sedan with a blow torch, taking it for a drive around town to see if the girls would look at it. His thoughts were “if the girls like it because it looks like a sports car”- it will sell.  He did this while avoiding bankruptcy for the troubled Chryslar corporation. No time for sitting in the board room.

The 2^nd step should be about the maths- It’s a simple question- does the cash and money flow into the bank account, rather than out since we are in business to make money. The rate and how quickly this flows into the bank account can be forecast easily using internal rate of return. Is it possible? Can I make it Happen? Can I control are three question that will reduce your risk to almost zero.

3^rd you need Decisiveness. If you read Iacocca’s book or have read articles about him you see the thread running through his career and managerial style. He was met by a partner of mine, during a 2 hour business meeting. He noticed that Iacocca kept guiding the conversation to decisions. Ingrained behaviour, this is opposite of the behaviour I see exhibited by most executives as well as most people in general. With one corporate client I work with, indecisiveness is so endemic that meetings are frequently held with the only result being the scheduling of yet another meeting, one teleconference’s outcome being the date of another conference and all too often the same basic conversation dragged up over and over again.

They are obsessed with trying to make perfect decisions – but success has more to do with making more decisions, faster than your competitors than with making more rights decisions, and making the decisions turn out right. Risk of risk management is that no decisions are made at all.

Errors fixed move you forward. Inertia does not.

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Believability

Believability

 

“Do you think my Ford will pull that Mobile home?” The prospect asked Tommy Malone, the lot salesman on duty that night. Tommy nodded sadly, “I wish I could say it would sir, but I’d be lying to you if I did. You would have to have at least a 1 and ½ ton pick up to do that job.” “Well, what do you know about that the prospect turned to his wife and said, “Those other three salesman said we could do it.” – Robert Trailins

 

Here’s a story that Trailins used to demonstrate what I’ve come to call THE DAMAGING ADMISSION. Few products, services or offers are perfect and potential clients and prospects are adept at sniffing out the imperfections, so hiding them or ignoring them is usually a grievous mistake for a number of reasons.

 

I recently approached a bank who try and make us believe they are inspired, motivated and involved. My request was simple, I didn’t ask for a 2 million rand loan, I didn’t demand to speak with the boss, I didn’t demand any special treatment. I was told that my request was important to the bank and that I have a favourable answer by tomorrow- my knee jerk reaction was to say “You don’t have to let me know tomorrow, please let me know within a week. – That was over two months ago.

 

In advertising we walk a delicate line between telling too much truth vs not telling the truth. In between is telling the truth in the most appealing and positive way. I have decided that concealing a flaw in the proposition crosses the line into ‘not enough truth’ and while it may boost initial response, the gain will soon evaporate. – More returns, complaints, loss of customer retention, negative press etc. But beyond those considerations lies the most interesting ramifications of truth telling or disclosure of the flaw when selling: it can create greater believability and trust than ANYTHING else you do.

 

Credibility emphasizes years in business, heritage, number of customers served, that sort of thing. It used to matter. In financial services, for example, wealthy investors insisted on doing business with “old” firms. NOT SO TODAY. Today, it is possible for credibility to help your cause but not to, on its own, swing a consumer’s choice in your direction. Today, we are totally results driven and orientated. When you understand that today’s buyer is results obsessed, then you can grasp the distinction between credibility and believability. The consumer must believe you can deliver the results they want. It doesn’t matter to them whether you got into business last week or 100 years ago. Proving results becomes infinitely more important than proving or advertising anything else. 10 great testimonials beats 100 years of history hands down.

 

The late Gary Halbert once said “the answer to every problem in life is a great sales letter”-  Banks however should realise the fine line they cross with there advertising slogans. Some people may actually want them to deliver on their promises or take their business somewhere else

 

 

Detective Dave

Committed to multiplying your income

Mastermind Members Reminder

Do You Sell Crap?

Dan Sullivans definition of Selling is “get people to intellectually engage about a future result that will be good for them. Then get them to emotionally commit to take action to achieve that result.” As marketers our job is to establish trust.  All human beings are walking around the world with the question “who can I trust in their minds” Report is trust with comfort  here are some elegant ideas from Gary Halbert  “Become a high integrity marketer . This means don’t sell crap like so many companies do. Create tremendous value and sell products and services that work. Knowledge without action is useless. Apply the knowledge you learn. In order to sell you must have a product or service, a sales pitch and a delivery system

Be warned: The The Rule of 72 Will Halve Your Money!

What is rule of 72? – Let me quickly explain – “If the inflation rate is 8% (do not use the current inflation rate, use the 20 year moving average which is 8%) you divide 72 by 8 = 9 In other words it is going to take approximately 9 years to half your money in terms of real buying power or within 9 years  you must double your money to keep up with an inflation of 8%  It is therefore imperative for the long-term investor to make sure his portfolio is properly structured to accommodate this phenomenon.

Lost Opportunities

Isn’t it amazing the people in the so called powerful seats of SA rugby manage to spoil a party just as it’s about to get going. Surely SA rugby committee has at least ONE brain between the 21 of them and would be able to see the value rugby could bring to SA if only their pea size brains could see a little further than their own pockets and serve preserving and serving attitudes

 

Will the next couple of years be regarded as the wasted years rather than the years when sport bought together a nation, reconciled political differences empowered the masses with rugby fields, facilities, coaches and hope. Surely One of the buffoons on the board could see beyond his own agenda and use the opportunity our world cup winning champions gave us to initiate change for the betterment of all in SA. Politicians and SA rugby could have used the euphoria to start community project initiatives with sport and rugby being the bonding power.

 

Hoskins has nothing useful to say about how his inept board are going to use the euphoria to transform rugby into a truly non racial sport, he says nothing about the plan to use the Springbok emblem and making it a brand worth millions. His only comment is to bring up some lame old history defending his cronies decision to summon a coach who is on a tour to appear before the board and “explain himself” Hoskins then who goes on to state “The truth is Jake managed to annoy and alienate some very powerful men in SA rugby.” Yes there is a business lesson here.

 

Lets see how powerful they actually are:  Their enormous pay cheques, their first class travel and hotels, their ability to hob nob with the who is who of powerful business is directly proportional and related to the results displayed by the manager, squad and 15 men on the field at any given time. The Value of brand “SA Rugby” AKA Springboks is determined by the results of the team. It has absolutely nothing to do with sitting in a board room waiting for phone to ring of some powerful company like SASOL and naming the price for the enquiring company to have their name emblazoned across the Springbok shirt. How hard do you think it is right now to get sponsorship for the boks? Sorry correction how hard was it the day before Jake was given the red card?  We must be the laughing stock of all English, Australian and NZ supporters, as soon as we get a winning formula we have some idiots Fix what’s not broken.

 

They say Jake Alienated the board and they can’t work with him, see the problem is that Jake doesn’t need to change, he brings pride, commitment and most of all results and a winning formula. It will be a fine day in SA history when politicians and sporting bodies realise we, the people are not here to serve you. The object is that you, serve the will of the people.

 

We want results that we can be proud of regardless of the colour of the person who wears our jerseys. Remember the reason why these buffoons of SA rugby have the opportunity to sit in five star hotels drinking French Cognac and brandy in Paris at the world cup final is because of the coach and teams performance. It has nothing to do with the administrators’ skills, I far as I can see their only influence on the team to date has been negative. Its funny how SA soccer players are allowed to play anywhere in the world, yet as rugby player as soon as you want to earn a living elsewhere you suddenly can’t represent your country Hoskins even has the audacity to infer the board won the world cup in one of our daily newspapers.

 

If they can’t work with a world cup winning coach is it obviously because they want to be in control and meddle in things that should be left to the discretion of the coach. Clive Woodward wins the world cup for England and is immediately knighted by the Queen. We win the world cup and the winning coach is set out to greener pasture without so much as a thank you.

 

Surely any coach who has been away from his family for 2 months, has had his idiot employers looking for reasons to “axe” him, has been under incredible pressure to produce results for the nation, has had to build a winning team and has done so, should be allowed to take two weeks to consider his future. Surely he should be given a golden handshake and the job no matter what his price or demands are. If we can spend 21 million on a football coach who has never won a world cup. Surely Jake is worth the same price? SA rugby’s only foresight is to prepare a shortlist because who in their right mind is dumb enough to put up with their incompetence and shit anymore?

 

Here’s the business lesson when you deliver on your promises, when you produce results, when you have dogged determination in spite of criticism to succeed, when you have a plan, belief and faith in your ability you have a whole bunch of people standing at the bottom of a mountain crawling their way to you standing at the top. Most people see the VALUE you produce.

 

Yet on the other hand SA Rugby board who are paid their huge salaries by the masses who attend games, whose bonuses are determined by the amount of sponsorship collected, determined by the value of the brand,  determined by the results produced by the coach and players determine that it is in the best interest of SA Rugby to “push out” the only coach: who has managed bring us closer as a nation in spite of answering to a bunch of self serving buffoons who have managed to render NO VALUE to the masses whatsoever in the 12 years since the rugby boys last gave SA this incredible nation building opportunity .

 

A marketing coup for Sasol and a way to  make politicians and administrators understand they serve the people, and not the other way around, would  be to run a “census” at their petrol stations giving away R5.00 worth of free petrol to every citizen who fills out a survey asking a simple question “Who would you rather have serving SA rugby Jake White or the SA Rugby Board?”

 

 

Detective Dave

Committed to multiplying your income!

Leap Frog Theory

IT is my observation that the weakest link in the sales cycle for most salespeople is prospecting. Most people can do an adequate job of presenting their products or services, if there is a reasonably interested prospect in front of them. But most salespeople simply hate it and they consciously and unconsciously avoid it until imminent starvation pushes them to do it, and they do it poorly

 

Politicians are fine examples of chasing uninterested ‘prospects’ especially near election time where they forget about the problems and efficient running of the country, in fear of imminent job loss. They enter into slander matches to discredit one another and focus on selling themselves as the best person to run the country the next year. You even get the occasional “flyer” in your postbox from your councilor and you are about as interested, as you are with the Sunday morning “drop in” by Jehovah’s Witnesses.

 

Prospecting is like presenting yourself to your neighbour only when you want to borrow the lawnmower, their guard goes up, resistance sets in and they perceive you are someone there to get something from them. (and you are) Your not a welcome guest but merely a unwanted pest.

 

I’m here to tell you: I do not think you should prospect. (Sales managers can lynch me at the bottom of the page) What you need to do is focus on POSTIONING. By that I mean positioning yourself so that good, qualified prospects find out about you and seek you out to obtain your expert assistance in solving their problems.

 

In Robert Ringers book “TO BE OR NOT TO BE INTIMIDATED.” this highly successful salesman talks about the leapfrog theory which states “ No one has an obligation- moral, legal or otherwise-to “work his way up through the ranks.” If one aspires to great accomplishment, he must recognize that the quickest way to the top is not by fighting his way through the pack, but by leapfrogging over it. In other words the easiest way to eliminate competition is to become the Guru at the top of the mountain with a long line of people clawing and paying their way up to spend time with you. You do this without authorization from anyone else by positioning yourself above and beyond your competitors. 

 

There’s an old story about a featured speaker seated at the head table of a grand function who says to the waiter, “Bring me some more Butter” The waiter says, “Can’t, one pat of butter per person.” “Do you know who I am?” asks the frustrated speaker. “Nope” says the waiter. “Who are you?”

 

“I am a famous author, here tonight as the featured guest speaker. After dinner, I’m going to share my wisdom with all these people. This group has brought me in at great expense. THAT’S who I am. And I want another pat of butter”

“Well” says the waiter, “do you know who I am?”

“No” admits the speaker.

The waiter smiles triumphantly. “I am the man in charge of the butter”

 

The point is that we all need to maintain some modesty and some appreciation for everybody else’s right to be important But in positioning yourself and your business for success, you have to clearly determine who you are, then drive that message home to the right market place. The market place will usually accept the positioning you CHOOSE for yourself and present to others

 

If I can be of future service to you or your company, please feel free to contact me by calling 082 357 6231 or go to www.financial-money-maker.com or you can send a mail to info@zankee.com requesting a free report. For fastest response send a fax to +27 11 462 0535. Our phones are not answered live, leave a message with name, postal address and information requested and I will send you a free report detailing the services and benefits I offer, as well as prove of success

Free of Charge.

 

Dedicated to increasing your wealth

 

Detective Dave

082 357 6231

www.financial-money-maker.com

www.davidleslie.co.za

www.zankee.com

http://moneyandu.wordpress.com

Goal?   A Human Tsunami

Surely after 7 years of quite diplomacy adopted by President Thabo Mbeki and the ANC that has failed the people of Zimbabwe we have to accept some responsibility for their survival?

Our quite diplomacy has left madman Mugabe unaccountable to his people, to Africa and the world and allowed him to adopt dictatorial policies, cement a despotic regime that has decimated a once thriving economy and created a nation of refugees. His policies have made prostitutes out of professional teachers!  (effective marketing)

Is it our leaders’ inability to focus on goals that will help provide solutions to our Northern Neighbour that has helped create a Human Tsunami? Is the character of our politicians so self serving that they have forgotten from where we have come? Only a short while ago our countries citizens where persecuted by draconian measures and laws. Our politicians seem to have very short memories and clumsily sell their indifferent message to the world!

Goals determine a path, remember the scene from Alice in Wonderland in which Alice met the Cheshire Cat? Several roads lay before her, and she was having a hard time choosing which road to travel.   ( 7 quick steps to reaching your financial goals)

“Which way should I go?” she asked the Cheshire Cat.
“Where do you wish to go?” replied the cat.
“Oh, it doesn’t really matter.” Answered Alice.

“Then, it really doesn’t make a difference which road you follow,” grinned the Cheshire cat.

One thing about really successful people is that they seem to know exactly where they are going. They have clear defined goals, they expand creative energy in pursuing goals. We know what Mugabe’s are, What goal does quite diplomacy represent? Nothing Niks, Nada. Carry on mate do what you will, lets see where the road takes us. (8 Secrets to success)

Instead of spending millions and millions on erecting wire fencing, creating  detention centres and sending human beings who have been given no choices in life  back to the Wovits (war vets) and Mugabes killing machine we should help them by creating a secure area that could distribute international aid. We read this aid only goes to ZANU PF fat cats and cronies. If we are to stop this human Tsuanami of starving, poverty stricken people who will do anything for a meal from flocking into our cities, we have to provide an alternative.

Our clearly defined goal could be to insist (through the UN)  that all Zimbabweans should be given the right to vote in a free election from within this secure area. So they can one day return. After all it is estimated that between 2000 and 8000 Zimbabweans are coming into South Africa every day.   

South Africa’s goals are defined as infrastructure, huge capital development, Gautrain, electricity and power to all. Zimbabwe once boasted the highest literacy and education rate in the whole of Africa, 2010 world cup needs massive human investment yet we are drastically short of artisan skills. Many Zimbabweans could possess these skills.  After all they are driven to leave Zimbabwe because they cannot earn enough to provide essential food to their families. This madman’s goal of clinging to power and the total lack of regard for democracy and life by the leaders of the African Union has led to human catastrophe, After all AU leaders clap and stand up when this despot enters an AU summit.  (link Financial Survival Skills for an African Continent.)

Thanks, I really appreciate the opportunity to offer you our finest brief of marketing, finance, bigger business tips and strategies to push, prod and poke you into making your business, staff and life larger, happier, more efficient, empowering and profitable, I am confident that you will be happy with what these strategies do for your business.

If I can be of future service to you or your company, please feel free to contact me by calling 082 357 6231 or go to www.financial-money-maker.com or you can send a mail to info@zankee.com requesting a free report. For fastest response send a fax to +27 11 462 0535. Our phones are not answered live, leave a message with name, postal address and information requested and I will send you a free report detailing the services and benefits I offer, as well as prove of success

Free of Charge.

 

Dedicated to increasing your wealth

 

Detective Dave

082 357 6231

www.financial-money-maker.com

www.davidleslie.co.za

www.zankee.com

http://moneyandu.wordpress.com

Whining Wallabies

The Whining Wallabies are at it again, crying foul about team selection, complaining about props not scrumming properly wanting to throw out the Boks for any number of reasons; all you have to do is pick one! Wouldn’t it be nice if they actually managed to practice what they preach, just once. No wonder we think they’re a bunch of ….ers. It amazes me that every year they find something else to whine about yet they never seem to have a convincing presentation. When the New Zealanders decided to ‘rest’ players during the early stages of the super 14 the silence was deafening. Perhaps it’s just mind games, but maybe, just maybe they know that their presentation of the facts is not convincing and that our man Jake has outsmarted them with a stroke of genius.

 

When you wish to convince the world that your presentation or argument is correct you need to deliver your presentation after using six building blocks to ensure everyone doesn’t laugh or dismiss your underhand tactics. 

 

1 Diagnosis- Before the Whining Wallabies jump up and down, throwing their toys out the cot, they should diagnose the facts as they are. After all it’s world cup year and maybe it’s our turn to rest our heroes You can’t rush in like a bull in a China Shop ranting and raving your solution. One size does not fit all. In business your prospect needs to see and believe that you are evaluating his or her particular needs and desires. The Wallabies as always only see things from their own diagnosis or perspective.

 

2. Customization- You use the information collected in diagnosis to customize your basic, practiced, reliable presentation to each individual prospect and integrate it to fit the circumstance. I guess the wallabies have it customized year after year. The whining song doesn’t change

 

3. Honesty- Resistance to your products, services, diagnosis or presentation melts away when your client senses and is confident that you are telling the truth. Ask any Bok player I’m sure they’ve got some gripes about Wallabies tactics.

 

4. Value- Place value in your presentation, this will determine whether or not there will be objections. Your job is to have so much more weight on the green side than that on the red side, so that all your prospects want to grab your offer quickly. Wallabies fail in all counts to present value in their whining.

 

5. Proof- We live in a skeptical and cynical world. It’s smart to have plenty of good evidence to support the claim or promise you make. Many rules go hand in hand with proof Rule 5 says; only use proof you know to be valid, honest and that you personally have confidence in. Yes SA is resting players, surely it is our prerogative to do so without constant Wallaby accusations.

 

6. Pictures- Use of pictures speeds up the convincing process. Picture this, all Australian Rugby or cricket players with a piece of tape around their mouth. After all the Australians is the nation that invented sledging in sport.  

 

Picture this; a silent stadium on Saturday as we whip the whining wallabies. Again!!

 

 

 

Thanks, I really appreciate the opportunity to offer you our finest brief of marketing, finance, bigger business tips and strategies to push, prod and poke you into making your business, staff and life larger, happier, more efficient, empowering and profitable, I am confident that you will be happy with what these strategies do for your business.

 

 

If I can be of future service to you or your company, please feel free to contact me by calling 082 357 6231 or go to www.financial-money-maker.com or you can send a mail to info@zankee.com requesting a free report. For fastest response send a fax to +27 11 462 0535. Our phones are not answered live, leave a message with name, postal address and information requested and I will send you a free report detailing the services and benefits I offer, as well as prove of success

Free of Charge.

 

Dedicated to increasing your wealth

 

Detective Dave

082 357 6231

www.financial-money-maker.com

www.davidleslie.co.za

www.zankee.com

http://moneyandu.wordpress.com

 

PS. Warning: Before you disregard this invitation as more BS, know that not a single
day goes by without our offices being flooded with faxes telling us how using these
strategies have dramatically improved peoples businesses, incomes and lives.

PS: David’s proven finance strategies and tips are intended for Serious money makers only. Do Not Subscribe or enquire about our mastermind and coaching groups unless you are ready to participate, be open to new ideas and criticism and ready to set your income on autopilot.

 

PPPS I guarantee the Value of your Time. If after hearing my presentation or reading my reports you believe your time has been wasted you are free to claim R100.00 or I will donate R500.00
to a charity of your choice. No Questions Asked!

 

 

Mastermind Members Reminder

 

Reminder-

 

June 2007 Gold+ Call is on Thursday, June 28 from 7pm to 8.30 pm South African Time  (See below for details)

                                                                                                                                         

June 2007 Gold+ Call is on Thursday, June 28 from 1pm to 2:30pm Eastern Time, 12 Noon to 1:30pm Central Time, 11am to 12:30pm Mountain Time,10:00am to 11:30am Pacific Time. Call 1-507-726-3200, Access Code is 77479.  Dan, Bill and our guest speaker, Joe Sugarman, will be discussing “Emotional Triggers That Cause Prospects to Buy.” Call 1-507-726-3200, Access Code is 88567.

           

July 2007 Gold+ Call is on Thursday, July 26 from 1pm to 2:30pm Eastern Time, 12 Noon to 1:30pm Central Time, 11am to 12:30pm Mountain Time,10:00am to 11:30am Pacific Time. Call 1-507-726-3200, Access Code is 77479.

 

What You Choose Is What You Get.

You can have a PHD or an MBA but unless you have a post graduate degree in a discipline called common sense you are not going to get to utopia, trouble with common sense is that it isn’t as common as it used to be!

In New York a couple of weeks ago, I was in a yellow cab and the driver from Harlem said to me. “Sir you have an accent where are you from” I said I was from the Rainbow nation of South Africa 6 time zones away and that it was now 6 o’ clock at night right now. To which he replied “Get the F… outta here that’s not possible it’s only 12 o’ clock. (and the Americans want to protect the world, God help us)

Education and Change comes from within, It all begins with the power of one, what you choose is what you get. Aristotle once said “Excellence is not an act it is a habit” Change is up to you, if you want a better life, job or more income, if you want success, you want riches look at the mug in the mirror and say “What do I really want” and make the choices that are going to give you exactly that

If you want to be successful walk hand in hand, side by side with successful people, seek their wisdom.

If you want to be happy hang around happy people, If you want to be rich find out what poor people are doing and don’t do it, it’s not that complicated.

A little advice, if you follow this advice your life will be rich with substance and style with a future brighter than the past. Who you spend time with is who you become. Spend time with great people they will rub off on you, if you spend time with positive, energized people you will find that they will rub off on you. If you spend time with ZOMBIES, in NO TIME you are a Zombie in the making. So who you spend time with is very important.

KOI fish from Japan; you put it in a fish bowl, feed it all the food and nourishment you want and it will not grow more than 2 inches in size. You take the same fish throw it in a pond and in NO TIME the KOI grows to more than a foot long.

Moral of the story; KOI Fish grows proportionately to its environment and so do you, and so do you! What you choose is what you get.

You are receiving this weekly executive brief of marketing, finance, bigger business tips and strategies to push, prod and poke you into making your business, staff and life larger, happier, more efficient, empowering and profitable, If you like what you read join one of our mastermind groups, explode your income and business onto autopilot and enjoy various levels of expertise and help drawn, at last count from experience in over 136 industries and businesses of all shapes, sizes and locations. Call 082 357 6231 or go to www.financial-money-maker.com or you can send a mail to info@zankee.com requesting information on our mastermind and coaching groups. Be aware we only take limited numbers, Act now, and receive a free three month trial to our monthly marketing and finance newsletter worth R5,484.00 be quick we only have 19 free trial memberships left. For fastest response send a fax to +27 11 462 0535. This phone is not answered live, leave a message with name, postal address and information requested and we will send you a free report detailing the benefits you will receive as well as prove of success Free of Charge.

21st Century Selling

The 21^st century is unforgiving for a man or woman who is not confident. It is the confident who make life worth living, who achieve, who reach their goals, who are climbing the ladder of success, who are going to have the sales figures other people only dream about.

 

How do you become confident, wealthy? The answer is simple Confidence leads to confidence. We are not talking about the rah, rah, rah confidence, not the confidence you get by reading or listening to sales tapes and secret closing techniques. That is all wonderful; we are talking about the confidence that comes out of REAL STUFF, doing stuff that you are good at so that confidence grows out of Competence.

 

Competence comes from knowledge and comes from experience doing it over and over and over again in the right way and the right time with the right people.

 

Where confidence leads you to is COMMITMENT and wisdom.

 

See, you make a decision with your brain, you make a commitment with your heart; it must be driven from within, power comes from inside out.

 

So the 21^st century is actually unforgiving to the people who cannot communicate, what we are talking about is not just talking but connecting. 

 

A quick exercise

1. Next time you make contact with someone, smile only with your eyes. No words, nothing just look at them and feel good.

2. Then meet someone else say hello and shake their hand

 

3. Greet a person as a long lost friend you haven’t seen in 5 years, hug them, be excited, think of all the good things you are going to do.

 

Doing 1 feels nice, doing 2 feels NICER, Doing 3 is FANTASTIC

 

With the third exercise you went beyond mere communication beyond mere words and you connected with mind, body and soul.

 

Therefore the essence of effective communication rarely depends on words, or merely eye contact. It exudes connective ness.

 

You know how it works, you sometimes meet someone for the first time and you just “clicked” / connected and somehow when you connect with people you do not have to sell them anything or sell them ON anything.

 

Somehow when you connect with people they want to stand in line wanting to get what you and I have in our lives as they want to have and feel it too.

 

So the magic, the eternal elixir is in our ability to connect not just communicate.

   

Everyone is a salesman they sell themselves, on them, their ideas, their careers and their family. However they buy you first, your ideas second and your products or services third

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