Dan Sullivans definition of Selling is “get people to intellectually engage about a future result that will be good for them. Then get them to emotionally commit to take action to achieve that result.” As marketers our job is to establish trust. All human beings are walking around the world with the question “who can I trust in their minds” Report is trust with comfort here are some elegant ideas from Gary Halbert “Become a high integrity marketer . This means don’t sell crap like so many companies do. Create tremendous value and sell products and services that work. Knowledge without action is useless. Apply the knowledge you learn. In order to sell you must have a product or service, a sales pitch and a delivery system
